Strategy

The jobs to be done: how agencies are using data to drive creative strategy

Audience insights aren’t a new phenomenon. But the data now available around our online behaviour is revolutionising our understanding of audiences. Involvement with social media at both strategy and execution level has provided digital agencies with a deeper insight into today’s audiences than ever imaginable.

This expert report in partnership with Pulsar uncovers the findings of an agency wide survey. Read on to explore how these insights are influencing the workflow and helping to shape future strategies.

Topics

Agencies Agency Finance Agency Management Analytics B2B Big data Consumer behaviour Content marketing Creativity Crisis comms Customer experience Digital trends Email marketing Feedback & Reviews Human resources Management Systems Mobile Personalisation Planning Programmatic Project Management Public relations Resource Management Retail Search Social media Storytelling Strategy The internet of things UGC Viewability

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Posted on 22 October 2021 | 1:52 pm

In pictures: Media Week Awards 2021

Check out the highlights of last night's ceremony.

Posted on 22 October 2021 | 11:58 am

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The jobs to be done: how agencies are using data to drive creative strategy

Topics

Campaign News

War Child to host five-week Twitch gaming stream to raise funds

LV= appoints Mindshare to media planning and buying account

In pictures: Media Week Awards 2021

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