Strategy

The jobs to be done: how agencies are using data to drive creative strategy

Audience insights aren’t a new phenomenon. But the data now available around our online behaviour is revolutionising our understanding of audiences. Involvement with social media at both strategy and execution level has provided digital agencies with a deeper insight into today’s audiences than ever imaginable.

This expert report in partnership with Pulsar uncovers the findings of an agency wide survey. Read on to explore how these insights are influencing the workflow and helping to shape future strategies.

Topics

Agencies Agency Finance Agency Management Analytics B2B Big data Consumer behaviour Content marketing Creativity Crisis comms Customer experience Digital trends Email marketing Feedback & Reviews Human resources Management Systems Mobile Personalisation Planning Programmatic Project Management Public relations Resource Management Retail Search Social media Storytelling Strategy The internet of things UGC Viewability

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Campaign News

Customer transformation, digital drive continued resurgence at Dentsu

The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022.

Posted on 16 May 2022 | 2:14 pm

S4 Capital axes bonuses and ex-CFO exits as fallout from audit woes continues

The Sunday Times published an in-depth report into what it claimed was the accounting 'chaos'.

Posted on 16 May 2022 | 10:49 am

Government delays bans on pre-watershed and online HFSS ads, citing cost-of-living crisis

Public health minister Maggie Throup insisted government still 'committed to doing everything we can to help people live healthier lives'.

Posted on 16 May 2022 | 10:46 am

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Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

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The jobs to be done: how agencies are using data to drive creative strategy

Topics

Campaign News

Customer transformation, digital drive continued resurgence at Dentsu

S4 Capital axes bonuses and ex-CFO exits as fallout from audit woes continues

Government delays bans on pre-watershed and online HFSS ads, citing cost-of-living crisis

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