The intersection of marketing and service: Silo-busting tips for marketers who care about customer loyalty
This webcast shares tips on how marketers can join the dots between internal functions to ensure that customers are truly front of mind in all that we do. We explore creative ways to get buy in to deliver customer-centric business proposition and how you can take your organisation from customer service survival mode to brand-building brilliance.
Customer experience
Email marketing
Strategy
The reality of any organisation is that marketing cannot control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step.
Marketers must reach across their organisations to ensure the footholds and handholds that customer service, sales, call-centre, point-of-sale and operations manage, are laid out with the customers in mind – not the needs of our own organisational silos.
In this webcast we explore how to…
Ensure sales teams and product marketers have the tools that make it easy to create collateral that’s both on target and on brand
Ensure that call-centre agents not only know what promotions you offer but can actually access the mailer customers are actually holding
Build a website that knows whether your customer already owns the product being up-sold
Free customer service to tap into and easily join the conversation customers are having about your brand on social media
Loading feed
Sponsored by:
Speakers
Sponsored by:
Confirm cancellation
Something went wrong.
An error occurred trying to play the stream. Please reload the page and try again.
Close
I'm a journalist by background and content is second nature to me as is online/offline marketing communication. For anyone who loves technology, content and people - social is a breeze which is why I began to specialise in how social technology has and is transforming consumer behaviour. I've worked in social since 2008 and have helped drive some of the most successful teams and strategies for blue chip companies. I'm passionate about the success of women and diversity in the workplace and encouraging a culture of inclusion and acceptance within the places I work at.
Strategic product marketer, with significant experience in SaaS, Retail, Personalisation and Digital Marketing/MarTech. I currently lead the Product Marketing for the Salesforce Marketing Cloud across EMEA.
Former travel industry headhunter turned digital marketer; Matthew Gardiner left his international marketing role at one of the World's largest hotel groups for a more entrepreneurial life. Now Director of Acquisition Marketing at UnderTheDoormat, a sharing economy, hospitality start-up, he was previously named as one of the travel industry's "30 under 30". He's an avid tweeter, classical music enthusiast and a passionate Ambassador for water aid charity Just a Drop.
A successful and pragmatic growth architect, passionate about promoting and delivering customer-centricity within client organisations. By heart always a marketer, I focus on the growth agenda with clients, working across industry to develop and deliver transformational propositions to meet customer needs and drive increased sales or profitability.
My experience in film, television, features writing, marketing and public relations spans 20 years. In October 2013, I moved to Haymarket and after two promotions in as many years, I am currently Senior Content Manager & Social Media Editor on Content Labs.