Campaign Insight

The dawn of the connected home Customer experience Mobile Consumer behaviour

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

Quality v ROI: the social media marketer’s greatest challenge

Quality v ROI: the social media marketer’s greatest challenge

Social media Content marketing Strategy Digital trends Consumer behaviour

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

H&M offers free men's suit hire to boost confidence for job interviews

The initiative was co-created by Uncommon.

Posted on 16 April 2021 | 2:23 pm

EE hosts celebrity AR foosball tournament at Wembley Stadium

Gareth Southgate, Yungen and Fara Williams will compete.

Posted on 16 April 2021 | 11:36 am

BLM protests 'erased' in voter registration push

Ad by Saatchis warns racial justice protests could all be for nothing.

Posted on 16 April 2021 | 11:13 am

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