Consumer behaviour Customer experience Mobile

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share.

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

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The dawn of the connected home

Topics

Campaign News

Burger King launches tasty, garnish-printed shirt with new work by BBH

Graham Bednash leaves Google for job at health tech company Abcam

Lucozade hula-hooping pop-up brings energetic TV spot to life

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