Campaign Insight

The dawn of the connected home Customer experience Mobile Consumer behaviour

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

Quality v ROI: the social media marketer’s greatest challenge

Quality v ROI: the social media marketer’s greatest challenge

Strategy Digital trends Consumer behaviour Social media Content marketing

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

No Doggs allowed: Just Eat launches campaign without Snoop

‘We got it’ introduces protagonist Daisy instead, although previous spot will continue to run.

Posted on 20 January 2021 | 3:04 pm

Movers and Shakers: PHD, Domino's, Lucky Generals, Guardian, Krow, MRM, R/GA

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Posted on 20 January 2021 | 2:40 pm

IPA Bellwether: marketers' confidence surges after vaccines put end in sight

Report predicts budgets are likely to recover this year.

Posted on 20 January 2021 | 12:15 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com
share