Campaign Insight

The dawn of the connected home

Nearly a quarter of UK households (23%) own a smart home device. But with more than three quarters (77%) without one, there is still room for brands to expand their market share. 

YouGov's custom research team of digital, media, and technology specialists have put together this report using data from their brand tracking tool, YouGov BrandIndex and audience segmentation tool YouGov Profiles. This paper explores the public’s perception of smart devices and looks at the degree of success brands have had advertising and marketing various smart home appliances.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

No Doggs allowed: Just Eat launches campaign without Snoop

‘We got it’ introduces protagonist Daisy instead, although previous spot will continue to run.

Posted on 20 January 2021 | 3:04 pm

Movers and Shakers: PHD, Domino's, Lucky Generals, Guardian, Krow, MRM, R/GA

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Posted on 20 January 2021 | 2:40 pm

IPA Bellwether: marketers' confidence surges after vaccines put end in sight

Report predicts budgets are likely to recover this year.

Posted on 20 January 2021 | 12:15 pm

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