The brand conflict model

How to discover your own brand story

What’s your brand story? Not sure?

Here’s a simple way to work out what it is.

In this short film, storytelling agency Lemon Scented Tea will reveal the model it uses to uncover every brand’s story. So you can use it too. For free.

Give us three minutes of your time. You can thank us later.

Content marketing Creativity Storytelling Strategy

Storytelling is an advertising buzzword. But before you can tell a brilliant story, you need a brilliant story to tell. Powerful advertising and marketing relies on a compelling brand story that draws people in - and makes them care. What if you don’t know what the brand story is? How do you create one?

Amsterdam based storytelling agency Lemon Scented Tea has developed a Brand Conflict Model derived from the ancient and universal storytelling structure used in stories from the Bible to James Bond. The model delves into the essence of a brand, unearthing what makes it tick, what it is fighting for and what drives it.

This is the starting point for all aspects of the brand’s communication, from internal comms to advertising and innovation.

So, if you’re sitting comfortably…

Sponsored by:
search

Campaign News

Media Week Awards 2021: Last chance to view shortlist ahead of big night

The Media Week Awards takes place tomorrow evening (21 October) - have a final look at the shortlist before the winners are announced.

Posted on 20 October 2021 | 7:57 pm

Burger King launches tasty, garnish-printed shirt with new work by BBH

The garment is designed to hide any spillages from eating the chain’s messy burgers.

Posted on 20 October 2021 | 3:42 pm

Graham Bednash leaves Google for job at health tech company Abcam

Bednash joined the tech giant in 2013 from R/GA London.

Posted on 20 October 2021 | 2:17 pm

Get Involved

Would you like to get involved with Campaign Insight?

If you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074; or email him at Andrew.McArthur@haymarket.com
share