Campaign Insight

The big data revolution

Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and who are more tech-savvy than ever.

In partnership with Valtech, Campaign gathered 10 influential data and digital marketing leaders from the financial services industry for a debate on big data. The objective of the panel was simple: establish big data challenges, then find solutions to future proof organisations against an increasingly turbulent marketing landscape.

Detailing the findings of the debate, this expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.

It will explore:

  • How the landscape has changed since the days of the ‘simpler’ customer
  • What data really matters? And how you can find what’s useful and relevant for consumers
  • Where data fits into the wider marketing strategy
  • Who has the skills required to tackle big data? And what can businesses do to respond to the new opportunities it presents?

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

ITV 'to top six figures' for ads in Harry and Meghan interview

The 'tell-all' interview with Oprah Winfrey is being sold as a 'special buy'.

Posted on 5 March 2021 | 3:58 pm

Moneysupermarket hires New Commercial Arts

NCA beat Lucky Generals to business.

Posted on 5 March 2021 | 1:14 pm

Amazon Prime marks 'Coming 2 America' release with landmark takeover

London’s The National Gallery decorated with fictional Zamunda flag.

Posted on 5 March 2021 | 11:25 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share