The alternatives to AVE that, actually, really work
In this disrupted and rapidly changing world, being able to usefully measure PR success is more crucial than ever…
AVEs (advertising value equivalents) are an easy, if flawed, way to show how much value you can get from PR. So why does an outdated system still exist in 2017? Tune in to this PRWeek webinar, in partnership with LexisNexis, to learn how new technology can change the way we measure PR success.
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