Taps, Clicks, Bricks: Omnichannel customer engagement is the new brand superpower
Today, brands have a deep knowledge of their customers. This is thanks to signed-in experiences across three major channels: mobile (taps), desktop (clicks), and physical locations (bricks). Omnichannel now means knowing the consumer across these channels and enabling engagement in all of them — but especially mobile, where so many of today’s digital channels live.
This expert report in partnership with TUNE looks at how commerce is changing in 2018, and how top brands have adapted and thrived.