Consumer behaviour Customer experience

Taps, Clicks, Bricks: Omnichannel customer engagement is the new brand superpower

Today, brands have a deep knowledge of their customers. This is thanks to signed-in experiences across three major channels: mobile (taps), desktop (clicks), and physical locations (bricks). Omnichannel now means knowing the consumer across these channels and enabling engagement in all of them — but especially mobile, where so many of today’s digital channels live.

This expert report in partnership with TUNE looks at how commerce is changing in 2018, and how top brands have adapted and thrived.

To learn more about how TUNE use your personal information, please see their Privacy Policy.

Topics

Agencies Agency Finance Agency Management Analytics B2B Big data Consumer behaviour Content marketing Creativity Crisis comms Customer experience Digital trends Email marketing Feedback & Reviews Human resources Management Systems Mobile Personalisation Planning Programmatic Project Management Public relations Resource Management Retail Search Social media Storytelling Strategy The internet of things UGC Viewability

June 29th, 2017, 3 pm BST

Quality v ROI: the social media marketer’s greatest challenge

Strategy Digital trends Consumer behaviour Social media Content marketing

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality.

Moses Velasco Chief Product Evangelist, Socialbakers
Edward Craig Head of Content Labs, Haymarket Media
Dan Di Federico Global Head of Social Media, Philips

Tweets by Campaignmag

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NCA beat Lucky Generals to business.

Posted on 5 March 2021 | 1:14 pm

Amazon Prime marks 'Coming 2 America' release with landmark takeover

London’s The National Gallery decorated with fictional Zamunda flag.

Posted on 5 March 2021 | 11:25 am

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