Campaign Insight

Taps, Clicks, Bricks: Omnichannel customer engagement is the new brand superpower

Today, brands have a deep knowledge of their customers. This is thanks to signed-in experiences across three major channels: mobile (taps), desktop (clicks), and physical locations (bricks). Omnichannel now means knowing the consumer across these channels and enabling engagement in all of them — but especially mobile, where so many of today’s digital channels live.

This expert report in partnership with TUNE looks at how commerce is changing in 2018, and how top brands have adapted and thrived.

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Campaign News

BrewDog CEO: 'I’m sorry for the pain… and PR mistakes that were detrimental to our culture'

James Watt apologised following open letter from former staff.

Posted on 18 June 2021 | 4:39 pm

Cannes Lions 2021 live blog: all the award winners and festival news

Campaign shares all the latest updates from the International Festival of Creativity here.

Posted on 18 June 2021 | 3:55 pm

Hearst UK study finds positive storytelling can boost moods

The study was conducted in partnership with Bournemouth University.

Posted on 18 June 2021 | 3:25 pm

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