Campaign Insight

Find out why comms professionals can't sleep

We live in a digital world of speed and convenience – yet it's taking longer than ever for businesses to make purchasing decisions.

It's causing sleepless nights – in fact new research by Octopus Group in association with PRWeek shows that comms professionals are six times more likely to lose sleep than gain it. They're up all night thinking about the challenges posed by competition and innovation.

  • 92% say that market competition has increased the pressure for their company to achieve its commercial objectives.
  • 90% say they’re having to become more creative and innovative to compete with other suppliers.

Discover what’s keeping comms directors awake at night – and what you can do about it - by downloading the Sleepy Heads research report now.

Find out:

  • Why storytelling needs to be the centre of your creative strategy.
  • Where PR has the most significant impact on the buying journey
  • How social media impacts on the selection process


Campaign News

Media Week Awards 2021: Last chance to view shortlist ahead of big night

The Media Week Awards takes place tomorrow evening (21 October) - have a final look at the shortlist before the winners are announced.

Posted on 20 October 2021 | 7:57 pm

Burger King launches tasty, garnish-printed shirt with new work by BBH

The garment is designed to hide any spillages from eating the chain’s messy burgers.

Posted on 20 October 2021 | 3:42 pm

Graham Bednash leaves Google for job at health tech company Abcam

Bednash joined the tech giant in 2013 from R/GA London.

Posted on 20 October 2021 | 2:17 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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