Campaign Insight

The science of social video

Campaign Insight, in partnership with Brightcove, have created this report, incorporating the responses of 5500 viewers aged 18 years and over across the UK, France, Germany, US, and Australia, to offer a fascinating snapshot into the evolving world of social video, and the benefits for brands who can turn it to their advantage.

With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.

Campaign News

All media set for double-digit growth in record-breaking year for UK ad market

AA/Warc Expenditure Report paints a highly positive picture of the future for UK ad sector.

Posted on 28 July 2021 | 7:52 pm

Is this year’s Olympics still a golden opportunity for brands?

Tokyo 2020 has been beset by problems unforeseeable before last year – but is it still a premium marketing platform?

Posted on 28 July 2021 | 2:31 pm

Grocery delivery start-up Weezy appoints Hyperactive as it eyes UK expansion

There will be a programme of community-focused campaigns.

Posted on 28 July 2021 | 11:17 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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