In the past, a customer might see an ad in a newspaper and then make a purchase in store. But the advertiser might have to wait a long time to find out just how successful the ad was.

News UK’s new React network makes it possible to target, track, optimise, and attribute across print, in-store media, digital and social. The advertiser’s dream.

This case study whitepaper, will look into the importance of tapping into the customer journey at every touchpoint and how News UK and React combine metrics from digital media and point-of-sale data to allow marketers to follow and track campaigns in as close to real-time as possible. So, how does it work?

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