Panel discussion: Is consumer data the new currency of the marcomms world?

Panel discussion: Is consumer data the new currency of the marcomms world?

Data and analytics

In this panel discussion, Publicis Media UK, Cinch, Getty Images and Specsavers discuss optimizing ad spend and performance with higher levels of targeting, personalization, placement, and timing.

  • Unpack data insights to maximise ROI for customer acquisition and retention for market share 

  • Securing your data to minimise risk to the operating environment by developing resilience

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