Campaign Insight

Nailing retail brand growth: The 5 fundamentals of search marketing

We’ve all read the headlines and heard the buzz, and it’s easy to get sidetracked by shiny, new tech or trends. Of course, it’s crucial to have one eye on the future, so you don’t miss a potentially game-changing development, but it’s more important to ensure you have the search marketing fundamentals in place, so you can ensure your brand can be seen and discovered online. Download this expert report, in partnership with Red Hot Penny to find out how. After all, if you don’t have the basics sorted, then you won’t be around long enough to generate the necessary income to fund any shiny, new tech.

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Campaign News

TikTok urges brands to ‘stop making ads and start making TikToks’ with suite of new creative tools

New features include TikTok Creator Marketplace, a Branded Content Toggle and Reach & Frequency buying option.

Posted on 28 September 2021 | 3:58 pm

ASA censures influencer and unresponsive 'Hollyoaks' star Jennifer Metcalfe

An ad for Hair Cybele on her social media promoted a discount without sufficiently disclosing it was an ad.

Posted on 28 September 2021 | 1:59 pm

Tim Pearson departs as Sky Media boss in shock move

He only joined Sky from Omnicom in March.

Posted on 28 September 2021 | 1:49 pm

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