Campaign Insight

Marketing in the age of the customer

Marketers are now well and truly at the mercy of the all-powerful consumer. They can chop and change their preferences faster than we can keep up with and have no problems airing their qualms to the world. 

So what’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? 

Campaign recently gathered some top-level marketing chums of ours around a dinner table to find out. We discussed the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention. And, on the other side of the pendulum, we probed into how much of a fan culture is too much? 

This report shares what the experts had to say on the evolution of content consumption and their advice on how brands should approach the new wave of virtual reality and the Internet of things

Campaign News

Customer transformation, digital drive continued resurgence at Dentsu

The group reported 14.9% growth in net revenue at Dentsu Japan Network, and its international business posted a 17.7% uptick in its top line for the first quarter of 2022.

Posted on 16 May 2022 | 2:14 pm

S4 Capital axes bonuses and ex-CFO exits as fallout from audit woes continues

The Sunday Times published an in-depth report into what it claimed was the accounting 'chaos'.

Posted on 16 May 2022 | 10:49 am

Government delays bans on pre-watershed and online HFSS ads, citing cost-of-living crisis

Public health minister Maggie Throup insisted government still 'committed to doing everything we can to help people live healthier lives'.

Posted on 16 May 2022 | 10:46 am

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