Campaign Insight

Marketing in the age of the customer

Marketers are now well and truly at the mercy of the all-powerful consumer. They can chop and change their preferences faster than we can keep up with and have no problems airing their qualms to the world. 

So what’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? 

Campaign recently gathered some top-level marketing chums of ours around a dinner table to find out. We discussed the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention. And, on the other side of the pendulum, we probed into how much of a fan culture is too much? 

This report shares what the experts had to say on the evolution of content consumption and their advice on how brands should approach the new wave of virtual reality and the Internet of things

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Purpose Awards EMEA 2021: shortlist revealed

Facebook named as exclusive partner for this year's awards scheme.

Posted on 13 May 2021 | 10:28 am

Guinness 'return to the pub' campaign argues good things come in black and white

Diageo brand unveils a charming ode to the pubs as they prepare to reopen indoors across the UK.

Posted on 13 May 2021 | 10:27 am

People just eat sandwiches: Subway hands over radio waves to Kurupt FM

Shows will be aired daily to customers dining in.

Posted on 13 May 2021 | 10:12 am

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