Campaign Insight

Marketing in the age of the customer

Marketers are now well and truly at the mercy of the all-powerful consumer. They can chop and change their preferences faster than we can keep up with and have no problems airing their qualms to the world. 

So what’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? 

Campaign recently gathered some top-level marketing chums of ours around a dinner table to find out. We discussed the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention. And, on the other side of the pendulum, we probed into how much of a fan culture is too much? 

This report shares what the experts had to say on the evolution of content consumption and their advice on how brands should approach the new wave of virtual reality and the Internet of things

Campaign News

War Child to host five-week Twitch gaming stream to raise funds

Specialist games agency Diva will be kicking off the festival.

Posted on 22 October 2021 | 2:20 pm

LV= appoints Mindshare to media planning and buying account

The Allianz insurance brand is considered an attractive medium-sized account.

Posted on 22 October 2021 | 1:52 pm

In pictures: Media Week Awards 2021

Check out the highlights of last night's ceremony.

Posted on 22 October 2021 | 11:58 am

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