Campaign Insight

Managing channel conflict in the retail space

As brands move online, they find new ways to transact and build closer customer relationships. But while a direct-to-consumer strategy can help brands build loyalty, it can also disrupt existing relationships with retail partners. So how do you sell direct without alienating retailers?

Campaign and eCommera gathered around the dinner table with a panel of esteemed senior retail experts, to tackle the issues surrounding the management of channel conflict. This expert report will uncover the findings. It will look at:

  • How to adapt to the changing needs of the consumer
  • How to deliver a consistent experience
  • How to understand customers and build loyalty using data
  • How to nurture partnerships with retailers

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

  • image
    Moses Velasco Chief Product Evangelist, Socialbakers
  • image
    Edward Craig Head of Content Labs, Haymarket Media
  • image
    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Purpose Awards EMEA 2021: shortlist revealed

Facebook named as exclusive partner for this year's awards scheme.

Posted on 13 May 2021 | 10:28 am

Guinness 'return to the pub' campaign argues good things come in black and white

Diageo brand unveils a charming ode to the pubs as they prepare to reopen indoors across the UK.

Posted on 13 May 2021 | 10:27 am

People just eat sandwiches: Subway hands over radio waves to Kurupt FM

Shows will be aired daily to customers dining in.

Posted on 13 May 2021 | 10:12 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share