Strategy
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Alternative Sports: How to reach sports enthusiasts outside of live sporting events
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Amr El Badry Global Senior Brand Comms and Sponsorship Manager, Vodafone Group
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Sebastian Seeling Porsche Motorsport Team - Business Relations, Porsche
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Alice Humphrey European marketing director, Stella Artois, Budweiser Brewing Group UK & Ireland
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Jason Hughes Head of Creative Solutions, Sky Media
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Dave Castell GM of inventory and partnerships EMEA, The Trade Desk
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Omar Oakes Media & technology editor, Campaign
Relying on outdated assertions can lead to inefficient and ineffective work – discover the three most common insights advertisers trust and why they need a rethink…
New market, new you? Adapting your brand communications for international expansion
It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising…
Audience insight has never been more powerful and prevalent. But how are agencies turning this data into a useful strategy?
A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns
Record breaking offers brands a versatile approach to brand building. This report draws on 12 of the most successful Guinness World Record attempts made by brands.
Ad-Apocalypse: Why Brands Won't Survive Without Interactive Experiences
More than ever, brands need to create meaningful connections with consumers and turn indifference into engagement. This guide from Wayin delves into the opportunities brands must leverage in delivering marketing experiences that are highly visual, interactive and get results.
Quality v ROI: the social media marketer’s greatest challenge
What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality.
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Moses Velasco Chief Product Evangelist, Socialbakers
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Edward Craig Head of Content Labs, Haymarket Media
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Dan Di Federico Global Head of Social Media, Philips
What’s your brand story? Not sure?
Here’s a simple way to work out what it is.
In this short film, storytelling agency Lemon Scented Tea will reveal the model it uses to uncover every brand’s story. So you can use it too. For free.
Give us three minutes of your time. You can thank us later.
The customer journey - a marketer's paradox of strategy v practice
This report, created in partnership with Pure360 uncovers the results of our latest survey, where we asked senior marketers a series of questions about their priorities, their current methodologies, and their plans for the future. What do their answers reveal about the state of the digital-marketing industry and customer experience in 2016?
Customer first - less fluff, more action
Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.
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Cass Gowing Global Social Media Manager, Allsaints
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Jae Hopkins Marketing Director, Exodus Travels
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Alan Duncan Marketing Director, Trustpilot
The intersection of marketing and service: Silo-busting tips for marketers who care about customer loyalty
This webcast shares tips on how marketers can join the dots between internal functions to ensure that customers are truly front of mind in all that we do. We explore creative ways to get buy in to deliver customer-centric business proposition and how you can take your organisation from customer service survival mode to brand-building brilliance.
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Bian Salins Salins Head of Social-Digital, TSB
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Tom Smith Product Marketing Lead, EMEA, Salesforce Marketing Cloud
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Matthew Gardiner Director of Acquisition Marketing, UnderTheDoormat
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Joanna Levesque Managing Director, Accenture
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Antje Derks Senior Content Manager & Social Media Editor, Haymarket Media
The traditional rights for sponsorship models have been disrupted, with brands not needing an official connection to exploit significant consumer mind share around an event. Yet, many major brands still see the value in signing official deals.
This report explores how the official sponsorship model is changing and what marketers have to consider in order to take advantage of these changes.
What’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? This guide delves into the evolution of content consumption and reveals the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention.
With consumers getting their daily fix of news online, the importance of social media in news discovery and consumption is growing.
This report explores how forward-thinking publishers are using new and emerging technologies to curate social content on their own sites – adding new opportunities for original content, enhancing their authority and growing profits.
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