Relying on outdated assertions can lead to inefficient and ineffective work – discover the three most common insights advertisers trust and why they need a rethink…

It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising…

Audience insight has never been more powerful and prevalent. But how are agencies turning this data into a useful strategy?

Record breaking offers brands a versatile approach to brand building. This report draws on 12 of the most successful Guinness World Record attempts made by brands.

More than ever, brands need to create meaningful connections with consumers and turn indifference into engagement. This guide from Wayin delves into the opportunities brands must leverage in delivering marketing experiences that are highly visual, interactive and get results. 

This report, created in partnership with Pure360 uncovers the results of our latest survey, where we asked senior marketers a series of questions about their priorities, their current methodologies, and their plans for the future. What do their answers reveal about the state of the digital-marketing industry and customer experience in 2016?

The traditional rights for sponsorship models have been disrupted, with brands not needing an official connection to exploit significant consumer mind share around an event. Yet, many major brands still see the value in signing official deals.

This report explores how the official sponsorship model is changing and what marketers have to consider in order to take advantage of these changes.

What’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? This guide delves into the evolution of content consumption and reveals the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention.

With consumers getting their daily fix of news online, the importance of social media in news discovery and consumption is growing.

This report explores how forward-thinking publishers are using new and emerging technologies to curate social content on their own sites – adding new opportunities for original content, enhancing their authority and growing profits.