Storytelling
A guide to video's new frontier: 360-degree video and virtual reality
There is a new dawn emerging for content marketing as 360° video and virtual reality (VR) offer up an entirely new medium for marketers...
A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns
Record breaking offers brands a versatile approach to brand building. This report draws on 12 of the most successful Guinness World Record attempts made by brands.
What’s your brand story? Not sure?
Here’s a simple way to work out what it is.
In this short film, storytelling agency Lemon Scented Tea will reveal the model it uses to uncover every brand’s story. So you can use it too. For free.
Give us three minutes of your time. You can thank us later.
The real art of content marketing
What can a ground-breaking artist teach an everyday brand… and what can that everyday brand teach the artist?
This case study looks at work from the artist Xu Zhen, who shows a deep interest in brands and culture – and just how lovely they can be. It delves into how brands can exploit a large but often under developed dimension to their offerings and learn the art of storytelling.
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