Social media

  
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        17th November, 15:00 – 16:30 GMT
                          
    The Book Club (virtual edition)
  
                              The internet of things
                                      Digital trends
                                      Social media
                    
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                                            With Cal Newport, author of Digital Minimalism

Cal Newport
    Author and Associate Professor of Computer Science , Georgetown University
    
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        Now available to view on-demand
                          
    How private channels are changing digital engagement with customers
  
                              Social media
                                      Mobile
                                            Personalisation
                                      Customer experience
              
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Nora Zukauskaite 
    Global Head of Marketing , Ciaté London
    
 Cat Turner
    Co-founder and CCO , Cult
    
Kirsten Kilby
    Experienced Board Level Director, Specialising in Luxury Goods, Communications & Brand Marketing
    
John  Sills
    Partner and Managing Director, The Foundation Growth Consultancy
    
Spike Jones
    General Manager, Khoros Strategic Services
    
Omar  Oakes (Moderator)
    Global technology editor, Campaign
    
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    Eight things you need to know about influencer marketing
  
                              Social media
                                            Content marketing
              
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                      Influencer marketing can be a confusing thing, and the discipline is evolving constantly. Download this expert report to hear from some highly regarded influencers, and discover brand-side views.  

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    7 ways to use Instagram for brand marketing experiences
  
                              Digital trends
                                      Social media
                                      Content marketing
              
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                      With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.

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    Social media: Use it right or lose the fight 
  
                              Social media
                                      Digital trends
              
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                      Less than 20% of marketing and creative industry professionals said that they had established a profitable social media strategy and presence. This report highlights the areas where brands can make improvements to their strategy in order to reap richer rewards. 

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        21st July 2017
              
    What brands think of influencers; what influencers think of brands 
  
                              Social media
                                            Content marketing
              
    We want to hear from you to learn more about the relationship between influencers and brands, and how you think the relationship needs to change. Complete the short survey and as a thank you we will enter you into a prize drawer to win a £100 John Lewis voucher. The findings of this survey will be discussed editorially in PRWeek.

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        June 29th, 2017, 3 pm BST
                          
    Quality v ROI: the social media marketer’s greatest challenge
  
                              Social media
                                      Content marketing
                                            Strategy
                                      Digital trends
                                      Consumer behaviour
              
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                                            What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

Moses Velasco
    Chief Product Evangelist, Socialbakers
    
Edward  Craig
    Head of Content Labs, Haymarket Media
    
Dan Di Federico
    Global Head of Social Media, Philips
    
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        17th May 2017
              
    Are you using social media to its full potential?
  
                              Social media
              
    We want to hear how you approach some of your biggest social media challenges. The survey aims to discover how and why marketers are using social media – in an effort to understand what it takes to reach and impact with the right people. 

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    Future-proofing the PR Department
  
                              Public relations
                                      B2B
                                      Social media
                                      Digital trends
              
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                      Comms professionals face a changing PR landscape, with new channels of communication and new techniques to learn. Find out how PR departments can change their approach, behaviours and actions to meet the challenges of this new environment.

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    The science of social video
  
                              Digital trends
                                      Social media
                                      Content marketing
              
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                      With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.

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    Find out why comms professionals can't sleep
  
                              Social media
                                      Digital trends
                                      Public relations
                                      B2B
              
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                      Changes in the competitor landscape are causing sleepless nights for comms professionals, thanks to the challenges posed by the need for constant creativity and innovation. Find out what's causing it – and what you can do about it.

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    The performance advertiser's guide to Instagram
  
                              Social media
                                      Analytics
                                      Content marketing
              
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                      Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers. This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel.

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        Watch on-demand
                          
    Customer first - less fluff, more action
  
                              Strategy
                                            Customer experience
                                      Feedback & Reviews
                                      Social media
              
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                                            Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.

Cass Gowing
    Global Social Media Manager, Allsaints
    
Jae Hopkins
    Marketing Director, Exodus Travels
    
Alan Duncan
    Marketing Director, Trustpilot
    
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    Marketing in the age of the customer
  
                              Social media
                                      Strategy
                                      Customer experience
              
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                      What’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? This guide delves into the evolution of content consumption and reveals the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention.

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    How to get social media influencers talking about you
  
                              Social media
              
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                      Getting the right people excited and talking about your brand is one of the best ways to improve brand recognition, expand your customer base,and ultimately drive more sales. 
New tools make it easier than ever to find these influencers—but how do you bring them into your circle and get them talking positively about you? Read our 6 tips for doing just that.