Influencer marketing can be a confusing thing, and the discipline is evolving constantly. Download this expert report to hear from some highly regarded influencers, and discover brand-side views.  

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.

Less than 20% of marketing and creative industry professionals said that they had established a profitable social media strategy and presence. This report highlights the areas where brands can make improvements to their strategy in order to reap richer rewards. 

Comms professionals face a changing PR landscape, with new channels of communication and new techniques to learn. Find out how PR departments can change their approach, behaviours and actions to meet the challenges of this new environment.

With eight in ten consumers engaging with brands on social media, and three in four consumers linking social video viewing to purchasing decisions, we examine how brands can make the most of this opportunity.

Changes in the competitor landscape are causing sleepless nights for comms professionals, thanks to the challenges posed by the need for constant creativity and innovation. Find out what's causing it – and what you can do about it.

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers. This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel.

What’s it really like to be a marketing leader in the age of the consumer? How can we compete in a marketplace overwhelmed with overly savvy customers? This guide delves into the evolution of content consumption and reveals the secrets to producing a band of loyal advocates whose value goes way beyond social engagement and retention.

Getting the right people excited and talking about your brand is one of the best ways to improve brand recognition, expand your customer base,and ultimately drive more sales. 

New tools make it easier than ever to find these influencers—but how do you bring them into your circle and get them talking positively about you? Read our 6 tips for doing just that.