Public relations

  
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        October 18th 2017 11am BST
                          
    The alternatives to AVE that, actually, really work
  
                              Public relations
                                            Big data
              
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                                            AVEs (advertising value equivalents) are an easy, if flawed, way to show how much value you can get from PR. So why does an outdated system still exist in 2017? Tune in to this PRWeek webinar, in partnership with LexisNexis, to learn how new technology can change the way we measure PR success.

John Harrington
    Deputy Editor, PRWeek
    
Thomas Stoeckle
    ‎Head of Strategic Business Development, LexisNexis
    
Juliette Terrazas
    Vice President, Global Research, Ketchum Global Research & Analytics (KGRA)
    
Paul Hender
    Board Member, AMEC - International association for the measurement and evaluation of communication
    
Sam Knowles
    Managing Director, Insight Agents
    
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    Future-proofing the PR Department
  
                              Social media
                                      Digital trends
                                      Public relations
                                      B2B
              
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                      Comms professionals face a changing PR landscape, with new channels of communication and new techniques to learn. Find out how PR departments can change their approach, behaviours and actions to meet the challenges of this new environment.

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    Find out why comms professionals can't sleep
  
                              Social media
                                      Digital trends
                                      Public relations
                                      B2B
              
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                      Changes in the competitor landscape are causing sleepless nights for comms professionals, thanks to the challenges posed by the need for constant creativity and innovation. Find out what's causing it – and what you can do about it.

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