Campaign Insight

How CPGs are using data and programmatic retail media to build brands

Consumer behaviour Programmatic

Join this live webinar, hosted in partnership with dunnhumby media to help you bridge the gap between brand and shopper marketing.

David Billings Global Head of Programmatic and Social, dunnhumby media
Edward Craig Head of Content Labs, Haymarket Media
Kate Wheaton Head of Strategy, Ogilvy

22nd March 2018

Marketers: achieve the perfect programmatic fit

Programmatic

Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.

A glimpse of the future of programmatic

Big data Consumer behaviour Programmatic

In a bid to find out what role programmatic should play in brand marketing in the future, Campaign, in association with The Trade Desk, commissioned a wide-reaching, six-week industry survey. Download this report to read a series of interviews with industry experts from both the brand and agency side.

Making the real world programmable

Analytics Consumer behaviour Programmatic

This case study whitepaper, will look into the importance of tapping into the customer journey at every touchpoint and how News UK and React combine metrics from digital media and point-of-sale data to allow marketers to follow and track campaigns in as close to real-time as possible. So, how does it work?

Watch

September 5th, 2017, 11.00 am BST

The 2017 programmatic tool kit

Digital trends Programmatic

Campaign and Xaxis explore how to stay in play with a programmatic future and deliver measurable results. Don’t stand still. You can’t afford to. Programmatic is moving, changing, growing, maturing – you need to change with it.

Anand Siddiqui Senior Director Product & Audience EMEA, Xaxis
Deirdre McGlashan Global Chief Digital Officer, MediaCom
Nicola Kemp Trends Editor, Campaign
Artem Kazachkov Director of Media Product , Lastminute.com Group

Digital trends infographic

Content marketing Digital trends Email marketing Mobile Programmatic Social media

Big data, VR, internet of things, programmatic - the industry is full of buzzwords we hear far too often. But to what extent are today’s digital marketing trends being applied across businesses?

Campaign surveyed over 300 decision-makers and digital specialists to find the answer - now the results are in.

Watch

Watch on-demand

Programmatic: How to get the right message, to the right consumer, on the right device

Programmatic Big data Mobile

This webcast explores the metrics and attribution tools required by marketers to take a holistic consumer journey perspective and leverage the true value of programmatic.

Pierre Naggar Managing Director, EMEA, Turn
Dave Thompson Sales Manager, Digital Audience Services, Experian