Campaign Insight


Programmatic is the future of media buying. But while some marketers are raring to start trading programmatically, others still feel like they’re not ready. What’s holding them back and what can the industry do about it? Download this infographic, in partnership with ISBA and The Exchange Lab, to see the results of a study scrutinising brands’ use of programmatic.

Campaign and Xaxis explore how to stay in play with a programmatic future and deliver measurable results. Don’t stand still. You can’t afford to. Programmatic is moving, changing, growing, maturing – you need to change with it.

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    Anand Siddiqui Senior Director Product & Audience EMEA, Xaxis
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    Deirdre McGlashan Global Chief Digital Officer, MediaCom
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    Nicola Kemp Trends Editor, Campaign
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    Artem Kazachkov Director of Media Product , Group
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