How CPGs are using data and programmatic retail media to build brands
Join this live webinar, hosted in partnership with dunnhumby media to help you bridge the gap between brand and shopper marketing.
Join this live webinar, hosted in partnership with dunnhumby media to help you bridge the gap between brand and shopper marketing.
In a bid to find out what role programmatic should play in brand marketing in the future, Campaign, in association with The Trade Desk, commissioned a wide-reaching, six-week industry survey. Download this report to read a series of interviews with industry experts from both the brand and agency side.
This case study whitepaper, will look into the importance of tapping into the customer journey at every touchpoint and how News UK and React combine metrics from digital media and point-of-sale data to allow marketers to follow and track campaigns in as close to real-time as possible. So, how does it work?
Campaign and Xaxis explore how to stay in play with a programmatic future and deliver measurable results. Don’t stand still. You can’t afford to. Programmatic is moving, changing, growing, maturing – you need to change with it.
Big data, VR, internet of things, programmatic - the industry is full of buzzwords we hear far too often. But to what extent are today’s digital marketing trends being applied across businesses?
Campaign surveyed over 300 decision-makers and digital specialists to find the answer - now the results are in.
This webcast explores the metrics and attribution tools required by marketers to take a holistic consumer journey perspective and leverage the true value of programmatic.
No more items to load
Load moreAn error occurred trying to play the stream. Please reload the page and try again.
Close