Campaign Insight

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Now available to view on-demand

Cookies are baked – will brand building take the biscuit?

Digital trends Personalisation

Sabrina Francis Strategy Director, the7stars
Leo Malagoni Head of Market Research, Sky Media
Isabelle Baas Managing Partner - Digital, Data & Technology Strategy, Starcom
Gareth Rees Communications Planning Director, m/SIX
Alistair Hill CEO, On Device Research
Suzanne Bidlake Commercial Editor, Campaign (host)

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Now available to view on-demand

How private channels are changing digital engagement with customers

Customer experience Mobile Personalisation Social media

Nora Zukauskaite Global Head of Marketing , Ciaté London
Cat Turner Co-founder and CCO , Cult
Kirsten Kilby Experienced Board Level Director, Specialising in Luxury Goods, Communications & Brand Marketing
John Sills Partner and Managing Director, The Foundation Growth Consultancy
Spike Jones General Manager, Khoros Strategic Services
Omar Oakes Media & technology editor, Campaign

New market, new you? Adapting your brand communications for international expansion

Content marketing Personalisation Strategy

It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising…

10th April 2018

Using emotions to understand brands

Consumer behaviour Personalisation

The environment in which brands operate today is moving exponentially, leaving them with less control than ever. The good news? Less control can actually mean more opportunity. Brands must work out whether they are propelling their brand, if someone else is propelling it – or both. Download this infographic, in partnership with WE Communications to reveal the findings of our study- Brands In Motion.

Your path to personalisation

Customer experience Email marketing Personalisation

What is meant by Personalisation 2.0? This guide, written in partnership with RedEye will look at the importance of the customer interaction when it comes to technology and expertise as you move towards personalisation 2.0. All washed down with some key factors to get right as your personalisation develops to great heights.

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The secrets to personalising your customer experiences

Customer experience Big data Email marketing Personalisation

Whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge. In this webcast, we take a no nonsense look at the benefits of personalisation, the tools required and how to best exploit the marketing benefits to maximise ROI.

Will Cook VP Multichannel Marketing, HP
Bertrand Gillet COO, TBSCG
Gawain Owen Digital Lead, Nestle UK

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How to find, understand and reach your customers online

Big data Customer experience Personalisation Strategy

In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. This webcast delves into how you can truly know and understand your audience.

Edward Craig Head of Content Labs, Haymarket Media
James De Souza Head of Customer Analytics, Post Office
Giles Longhurst General Manager, Consumer Insight, Experian

Personalisation

Cookies are baked – will brand building take the biscuit?

How private channels are changing digital engagement with customers

New market, new you? Adapting your brand communications for international expansion

Using emotions to understand brands

Your path to personalisation

The secrets to personalising your customer experiences

How to find, understand and reach your customers online

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