Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions. That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews.
Feedback & Reviews
Customer first - less fluff, more action
Marketers often talk about customer experience. Putting the customer first, building customer-centred strategies and providing rich experiences for consumers. But what we don’t often talk about is why so few brands are excelling in this area? Watch our no-nonsense debate featuring two industries who often face the brunt of consumer opinion and social chat.
How data can solve your content marketing needs
This webcast explores how marketers, when using the right tools and processes, can gather intelligent insights which inform how to effectively position future messages and campaigns.
How to use online reviews to drive your business
The social age has made it impossible for brands to avoid consumer opinion, whether good or bad. In this webcast, we reveal the results of our industry research and provide a comprehensive overview of how brands are currently using online reviews.
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