Campaign Insight

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This month, we talk to Boots UK's chief marketing officer Pete Markey. He shares his approach to creativity and effectiveness, his collaboration with David Schwimmer and the work he’s most (and least) proud of

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    Pete Markey CMO, Boots UK
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    Philippa Snare SVP, EMEA, The Trade Desk
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    Georganna Simpson Head of Content, Content Labs, Campaign

The pandemic has led to rapidly changing consumer behaviours, and many marketing leaders are concerned that their brand health metrics are not responsive enough. Here, Toluna shares a unique, agile approach to future-fit brand health measurement. 

In today’s digital environment, standing out from the crowd can be a real challenge. The good news is that independent research confirms that direct mail is an effective way to drive cut-through and deliver lasting impressions for businesses. Download this expert report in partnership with Royal Mail to learn how mail can perform for your sector.


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