Campaign Insight


The traditional rights for sponsorship models have been disrupted, with brands not needing an official connection to exploit significant consumer mind share around an event. Yet, many major brands still see the value in signing official deals.

This report explores how the official sponsorship model is changing and what marketers have to consider in order to take advantage of these changes.


This webcast sheds a light on the major structural changes and creative upheavals that are currently taking place within the agency world, and discusses the most vital asset to any organisation: talent.

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    Stephen Maher CEO, MBA
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    Ray Kieser Global Practice Director: Marcoms , Deltek
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    Charlie Rudd CEO, Ogilvy & Mather London
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    Edward Craig Head of Content Labs, Haymarket Media
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