
New market, new you? Adapting your brand communications for international expansion
It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising…
It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising…
You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Are you using some of the most common excuses not to address this problem? Download this expert report, in partnership with Nielsen, to find out.
If your brand demonstrates human-like behaviours you create stronger emotional bonds with people, according to Karmarama's latest research. The research uncovers eight steps to reach this goal – download the expert report to discover those steps.
Women have a huge influence on the UK consumer economy. Brands and advertisers have become smarter at selling to women, but retail experiences for women in some sectors still aren’t reflecting their needs and wants. Tune into this webinar, in association with Green Room, to understand why human experiences – particularly around female customers – are integral to your brand success.
Influencer marketing can be a confusing thing, and the discipline is evolving constantly. Download this expert report to hear from some highly regarded influencers, and discover brand-side views.
Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation. Download this expert report to find out how to make online marketing effective and accountable.
With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.
There is a new dawn emerging for content marketing as 360° video and virtual reality (VR) offer up an entirely new medium for marketers...
This expert report uncovers a new way of thinking to help you, the brand marketers, overcome your fear of disruption and dislocation. It’s all based on the idea that brands are in motion. Read on to find out how…
Record breaking offers brands a versatile approach to brand building. This report draws on 12 of the most successful Guinness World Record attempts made by brands.
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