Campaign Insight

New market, new you? Adapting your brand communications for international expansion

Personalisation Strategy Content marketing

It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising…

Does your agency relationship 'spark joy'?

Content marketing Creativity Resource Management

Direct Line and eBay chief marketers on the need for transparent agency relationships…

Stop making excuses for poor measurement

Content marketing Analytics

You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Are you using some of the most common excuses not to address this problem? Download this expert report, in partnership with Nielsen, to find out.

8 steps to Brand Nirvana

Consumer behaviour Content marketing

If your brand demonstrates human-like behaviours you create stronger emotional bonds with people, according to Karmarama's latest research. The research uncovers eight steps to reach this goal – download the expert report to discover those steps.

Watch

Live Broadcast December 6th, 3PM

What Women Want: unlocking the power of female shoppers

Content marketing Retail Consumer behaviour

Women have a huge influence on the UK consumer economy. Brands and advertisers have become smarter at selling to women, but retail experiences for women in some sectors still aren’t reflecting their needs and wants. Tune into this webinar, in association with Green Room, to understand why human experiences – particularly around female customers – are integral to your brand success.

Zana Busby Business and Consumer Psychologist, Retail Reflections
Catherine Lucas Managing Partner, Green Room Design
Fiona Davis Managing Director, The Brand Inspiration Co
Alan O'Neill 'The Change Agent'
Nicola Kemp Trends Editor, Campaign

6th July 2018

Does marketing have a diversity problem?

Storytelling Content marketing Customer experience

This infographic looks at diversity in the marketing industry. Is there still a problem?

6th July 2018

The art of consumer research

Content marketing Big data Consumer behaviour

How effective is your approach to gathering consumer insights?

Eight things you need to know about influencer marketing

Content marketing Social media

Influencer marketing can be a confusing thing, and the discipline is evolving constantly. Download this expert report to hear from some highly regarded influencers, and discover brand-side views.

How to make digital advertising effective again – and prove it

Content marketing Digital trends Consumer behaviour

Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation. Download this expert report to find out how to make online marketing effective and accountable.

7 ways to use Instagram for brand marketing experiences

Digital trends Social media Content marketing

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.

14th November 2017

How are brands and agencies adopting immersive video?

Creativity Agencies Content marketing

The infographic looks at the perceptions, usage and distribution of immersive video.

A guide to video's new frontier: 360-degree video and virtual reality

Digital trends Storytelling Content marketing

There is a new dawn emerging for content marketing as 360° video and virtual reality (VR) offer up an entirely new medium for marketers...

Stop obsessing over brand position - find brand motion

Consumer behaviour Content marketing

This expert report uncovers a new way of thinking to help you, the brand marketers, overcome your fear of disruption and dislocation. It’s all based on the idea that brands are in motion. Read on to find out how…

21st July 2017

What brands think of influencers; what influencers think of brands

Content marketing Social media

We want to hear from you to learn more about the relationship between influencers and brands, and how you think the relationship needs to change. Complete the short survey and as a thank you we will enter you into a prize drawer to win a £100 John Lewis voucher. The findings of this survey will be discussed editorially in PRWeek.

A winning combination: Tips and tricks from 12 best-in-class record-breaking campaigns

Strategy Customer experience Content marketing Storytelling Creativity

Record breaking offers brands a versatile approach to brand building. This report draws on 12 of the most successful Guinness World Record attempts made by brands.