Content marketing
New market, new you? Adapting your brand communications for international expansion
It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising…
You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Are you using some of the most common excuses not to address this problem? Download this expert report, in partnership with Nielsen, to find out.
If your brand demonstrates human-like behaviours you create stronger emotional bonds with people, according to Karmarama's latest research. The research uncovers eight steps to reach this goal – download the expert report to discover those steps.
What Women Want: unlocking the power of female shoppers
Women have a huge influence on the UK consumer economy. Brands and advertisers have become smarter at selling to women, but retail experiences for women in some sectors still aren’t reflecting their needs and wants. Tune into this webinar, in association with Green Room, to understand why human experiences – particularly around female customers – are integral to your brand success.
-
Zana Busby Business and Consumer Psychologist, Retail Reflections
-
Catherine Lucas Managing Partner, Green Room Design
-
Fiona Davis Managing Director, The Brand Inspiration Co
-
Alan O'Neill 'The Change Agent'
-
Nicola Kemp Trends Editor, Campaign
Influencer marketing can be a confusing thing, and the discipline is evolving constantly. Download this expert report to hear from some highly regarded influencers, and discover brand-side views.
How to make digital advertising effective again – and prove it
Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation. Download this expert report to find out how to make online marketing effective and accountable.
7 ways to use Instagram for brand marketing experiences
With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.
A guide to video's new frontier: 360-degree video and virtual reality
There is a new dawn emerging for content marketing as 360° video and virtual reality (VR) offer up an entirely new medium for marketers...
This expert report uncovers a new way of thinking to help you, the brand marketers, overcome your fear of disruption and dislocation. It’s all based on the idea that brands are in motion. Read on to find out how…
We want to hear from you to learn more about the relationship between influencers and brands, and how you think the relationship needs to change. Complete the short survey and as a thank you we will enter you into a prize drawer to win a £100 John Lewis voucher. The findings of this survey will be discussed editorially in PRWeek.
Confirm cancellation
Something went wrong.
An error occurred trying to play the stream. Please reload the page and try again.
Close