It is easier than ever to send a message around the world, but to ensure it’s understood, brands must go beyond simply translating their advertising…

Direct Line and eBay chief marketers on the need for transparent agency relationships…

You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Are you using some of the most common excuses not to address this problem? Download this expert report, in partnership with Nielsen, to find out.

If your brand demonstrates human-like behaviours you create stronger emotional bonds with people, according to Karmarama's latest research. The research uncovers eight steps to reach this goal – download the expert report to discover those steps.

Influencer marketing can be a confusing thing, and the discipline is evolving constantly. Download this expert report to hear from some highly regarded influencers, and discover brand-side views.  

Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation. Download this expert report to find out how to make online marketing effective and accountable.

With 700 million monthly users, unparalleled engagement, and stellar storytelling capabilities, Instagram has cemented itself as the "must have" platform for brands. Discover how marketers are driving audience acquisition, increasing engagement, and optimising sales conversions through Instagram strategies and how yours could, too.

There is a new dawn emerging for content marketing as 360° video and virtual reality (VR) offer up an entirely new medium for marketers...