Consumer behaviour
That’s what all advertising needs: attention. Without attention, you’ve got wallpaper. But today’s consumers face media saturation, with information firing at them all day, from everywhere, via a mixture of algorithms and chaos.
In this webinar, in association with Taboola, we explore how attention has become such a precious commodity and understand how people have changed their time online in 2020.
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Stacey Delaney Country Manager UK, Taboola
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Jo Arden Chief Strategy Officer , Publicis
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Amelia Torode Co-Founder, The Fawnbrake Collective
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Marisa Thomas Head of Marketing, Everpress
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Suzanne Bidlake Commercial Editor, Campaign (host)
The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within.
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Mike Shaw Director, Europe, Roku
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Paul Frampton Calero President, CEO & Advisor, Control v Exposed
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Fayola Douglas Senior Reporter, Campaign (host)
Customer Engagement: How to Shift your Priorities and Approach
There’s a new urgency around customer engagement, and understanding how a brand’s audience interacts with it, either on- or offline, is the pinnacle of ROI.
How CPGs are using data and programmatic retail media to build brands
Join this live webinar, hosted in partnership with dunnhumby media to help you bridge the gap between brand and shopper marketing.
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David Billings Global Head of Programmatic and Social, dunnhumby media
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Edward Craig Head of Content Labs, Haymarket Media
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Kate Wheaton Head of Strategy, Ogilvy
Relying on outdated assertions can lead to inefficient and ineffective work – discover the three most common insights advertisers trust and why they need a rethink…
This report examines the impact of data-driven video in a world that, increasingly, demands personalisation to make messages meaningful – and explores the future of television advertising as consumers shift their viewing habits to connected TV platforms.
If your brand demonstrates human-like behaviours you create stronger emotional bonds with people, according to Karmarama's latest research. The research uncovers eight steps to reach this goal – download the expert report to discover those steps.
What Women Want: unlocking the power of female shoppers
Women have a huge influence on the UK consumer economy. Brands and advertisers have become smarter at selling to women, but retail experiences for women in some sectors still aren’t reflecting their needs and wants. Tune into this webinar, in association with Green Room, to understand why human experiences – particularly around female customers – are integral to your brand success.
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Zana Busby Business and Consumer Psychologist, Retail Reflections
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Catherine Lucas Managing Partner, Green Room Design
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Fiona Davis Managing Director, The Brand Inspiration Co
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Alan O'Neill 'The Change Agent'
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Nicola Kemp Trends Editor, Campaign
You know that truly understanding your customers is one of the most valuable things you can do you for your business. But why are so many brands and businesses not taking the time to make this a priority?
This whitepaper bought to you in partnership with scalable intelligence platform Attest, will help you to understand why consumer research is vital to all brands and businesses.
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The future of the human experience
How far do the things that make us human affect the way we see and interact with a brand? The answer is… infinitely.
The human experience should be the major driving force for brands and marketers. But in a digital era of AI, bots and data, is it being forgotten?
Campaign’s Jeremy Lee speaks to Green Room's Fraser Warren, Kantar TNS' Tim Pritchard and Style Psychology's Kate Nightingale to get to the heart of the issues. How can we create more sensory experiences, customer service and personalisation throughout the customer journey? Can technology intensify and add to the human experience?
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