Campaign Insight

Big data

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You have data everywhere. We all do. It’s a complex, fraught challenge bringing together data into a usable, singular view that’s compliant and optimised. And with the pandemic crisis among us, it's become possibly one of most valuable elements of modern business today. 

In this webinar, in association with Hive Marketing Cloud, we reveal customer data best practices and help you understand how to start unpicking your data.

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    Julia Guy Digital Channels Director, Natures Menu
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    Rob Horton CEO, Hive Marketing Cloud
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    Edward Craig Head of Content Labs (moderator), Haymarket
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The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within. 

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    Mike Shaw Director, Europe, Roku
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    Paul Frampton Calero President, CEO & Advisor, Control v Exposed
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    Fayola Douglas Senior Reporter, Campaign (host)

Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.

This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.

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Whilst marketers know they need to personalise messages, implementing the most effective strategies to do so remains a challenge. In this webcast, we take a no nonsense look at the benefits of personalisation, the tools required and how to best exploit the marketing benefits to maximise ROI.

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    Will Cook VP Multichannel Marketing, HP
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    Bertrand Gillet COO, TBSCG
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    Gawain Owen Digital Lead, Nestle UK
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In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. This webcast delves into how you can truly know and understand your audience. 

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    Edward Craig Head of Content Labs, Haymarket Media
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    James De Souza Head of Customer Analytics, Post Office
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    Giles Longhurst General Manager, Consumer Insight, Experian
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