Campaign Insight

How attribution can save online retail in 2021

Analytics

Join Campaign’s commercial editor Suzanne Bidlake, Haroun Saleemi, head of e-commerce at QUIZ and Chris Liversidge, CEO and Founder of QueryClick, to find out why attribution should be part of every marketer's tool box.

Haroun Saleemi Head of E-commerce, QUIZ
Chris Liversidge CEO and Founder, QueryClick
Suzanne Bidlake Commercial Editor, Campaign (host)

How to deliver a truly customer-centric and omnichannel experience

Analytics Big data

Brands’ data and analytics must work together to give consumers the experience they want and expect

Watch

19th January 2021, 11am - 12pm (FREE) GMT

How to untangle your data and improve your marketing agility

Big data Analytics

You have data everywhere. We all do. It’s a complex, fraught challenge bringing together data into a usable, singular view that’s compliant and optimised. And with the pandemic crisis among us, it's become possibly one of most valuable elements of modern business today.

In this webinar, in association with Hive Marketing Cloud, we reveal customer data best practices and help you understand how to start unpicking your data.

Julia Guy Digital Channels Director, Natures Menu
Rob Horton CEO, Hive Marketing Cloud
Edward Craig Head of Content Labs (moderator), Haymarket

Watch

24th November 2020, 3pm-4pm GMT (FREE)

How to make advertising work as SVOD continues to grow

Analytics Big data Consumer behaviour

The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within.

Mike Shaw Director, Europe, Roku
Paul Frampton Calero President, CEO & Advisor, Control v Exposed
Fayola Douglas Senior Reporter, Campaign (host)

Watch

Now available to view on-demand

Out of darkness: a new dawn of media transparency

Analytics Digital trends

Rumyana Miteva Head of Performance & Revenue, Secret Escapes
Marco Gamers Global Digital Advertising Lead, Sonos
Michael Tiffany Co-founder and President, White Ops
Dhiraj Gupta CTO and Co-Founder, mFilterIt
Suzanne Bidlake Commercial Editor, Campaign (host)

The danger of trusting advertising truisms

Strategy Big data Consumer behaviour Analytics

Relying on outdated assertions can lead to inefficient and ineffective work – discover the three most common insights advertisers trust and why they need a rethink…

Stop making excuses for poor measurement

Analytics Content marketing

You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Are you using some of the most common excuses not to address this problem? Download this expert report, in partnership with Nielsen, to find out.

Is British Airways losing altitude?

Consumer behaviour Analytics

Using the airline as a case study, this report reveals how intimate knowledge and data about a specific type of customer can help win back loyalty and brand love.

Making the real world programmable

Consumer behaviour Programmatic Analytics

This case study whitepaper, will look into the importance of tapping into the customer journey at every touchpoint and how News UK and React combine metrics from digital media and point-of-sale data to allow marketers to follow and track campaigns in as close to real-time as possible. So, how does it work?

The performance advertiser's guide to Instagram

Content marketing Social media Analytics

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers. This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel.

The big data revolution

Analytics Big data Customer experience

Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.

This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.