Join Campaign’s commercial editor Suzanne Bidlake, Haroun Saleemi, head of e-commerce at QUIZ and Chris Liversidge, CEO and Founder of QueryClick, to find out why attribution should be part of every marketer's tool box.
Analytics
Brands’ data and analytics must work together to give consumers the experience they want and expect
You have data everywhere. We all do. It’s a complex, fraught challenge bringing together data into a usable, singular view that’s compliant and optimised. And with the pandemic crisis among us, it's become possibly one of most valuable elements of modern business today.
In this webinar, in association with Hive Marketing Cloud, we reveal customer data best practices and help you understand how to start unpicking your data.
The future is here – and it’s streaming. The pandemic has changed many things: from working and learning practices to infrastructure and cultural shifts. In this webinar, in partnership with Roku, we look at how the landscape has shifted, the make up of the video-on-demand world and the opportunities within.
Relying on outdated assertions can lead to inefficient and ineffective work – discover the three most common insights advertisers trust and why they need a rethink…
You’ve built a great brand. Your products or services are in demand. There’s a huge potential market of customers. So why are some of your competitors knocking it out of the park while your revenue goals have plateaued? Are you using some of the most common excuses not to address this problem? Download this expert report, in partnership with Nielsen, to find out.
Using the airline as a case study, this report reveals how intimate knowledge and data about a specific type of customer can help win back loyalty and brand love.
This case study whitepaper, will look into the importance of tapping into the customer journey at every touchpoint and how News UK and React combine metrics from digital media and point-of-sale data to allow marketers to follow and track campaigns in as close to real-time as possible. So, how does it work?
Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers. This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel.
Big data is changing the world a hundred terabytes at a time. It gives marketers the opportunity to deliver targeted and personalised experiences to consumers, who expect the exceptional and are more tech-savvy than ever.
This expert report looks at how businesses can embrace the cultural change required and learn to talk in the language of data.
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