Campaign Insight

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How can agencies survive the next 18 months?

Agencies Agency Finance Agency Management

Jim Coleman UK CEO, We Are Social
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Jacinta Szuman Managing Director, Gravity Road
David Clasen Finance Director, IPA
Chris Mellish Chief Executive Officer, TMW UNLIMITED
Nancy Murray Managing Director, Deltek Agency Solutions
Suzanne Bidlake Commercial Editor, Campaign (host)

23rd April 2019

What is the future of the agency model?

Agencies Agency Management Resource Management

The traditional agency model is built around a solid structure, and designed for long-term client partnerships. But does continuous disruption, and increased client demands, mean that agencies must change? Is the agency of the future more nimble, and offer a more diverse range of services?

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In-housing: the fast track to brilliance—or blandness?

Creativity Agencies Resource Management Agency Finance

Increasingly brands are looking to seize control of their marketing, media and creative. But what are the payoffs - and the pitfalls - of in-housing?

James Sanderson Managing director, Wunderman Inside
Nicola Kemp Trends Editor, Campaign
Liana Tallarico Director, Communications and Brand, Hightail
Oliver Egan Chief strategy officer, Pulse Creative, News UK

1st May 2018

Your agency is creative… but is it efficient?

Agencies Agency Management

All agencies want to deliver the best solutions for clients, winning pitches then expertly executing them. It sounds simple but requires careful management of resource, talent and technology. So how are agencies balancing these key elements?

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3rd July, 3pm BST

Organising your agency and busting the chaos myth

Planning Agencies Management Systems Agency Finance Resource Management Agency Management Project Management

Carving the space for planning and creative thinking is vital to business success. To learn how to make the time and space for better planning, manage and lead amid the creative chaos, tune in to this webinar in partnership with WorkBook.

René Præstholm Global VP of Agency Solutions, Deltek
Christophe Castagnera Head of Connected Experience, Imagination
Mark Jones UK Chief Financial Officer, We Are Social
Nicola Kemp Trends Editor, Campaign

14th November 2017

How are brands and agencies adopting immersive video?

Creativity Agencies Content marketing

The infographic looks at the perceptions, usage and distribution of immersive video.

The battle for talent and the threat to the agency model

Human resources Digital trends Agencies

With marketing practices, client needs, and industry demands all evolving daily, today’s ad agencies need to find the right creative talent to give them the competitive edge. But with a shrinking pool of experienced workers and competition to attract young talent increasing – this is a challenge.

This report reveals tips on how agencies can safeguard their future.

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The threat to tradition and the fight for talent

Agencies Creativity Human resources Digital trends

This webcast sheds a light on the major structural changes and creative upheavals that are currently taking place within the agency world, and discusses the most vital asset to any organisation: talent.

Stephen Maher CEO, MBA
Ray Kieser Global Practice Director: Marcoms , Deltek
Charlie Rudd CEO, Ogilvy & Mather London
Edward Craig Head of Content Labs, Haymarket Media