Campaign Insight

Is British Airways losing altitude?

Brands can’t afford to lose out to competition because they didn’t make the most of data and insights about their customers. 

For brands to retain customers, they must understand their mindset, then work out how best to reach and entice them – or adapt. Using British Airways as a case study, this report, in partnership with YouGov, reveals how intimate knowledge about a specific type of customer can help win back loyalty and brand love.

To learn more about how YouGov use your personal information, please see their Privacy Policy.

Campaign News

BrewDog CEO: 'I’m sorry for the pain… and PR mistakes that were detrimental to our culture'

James Watt apologised following open letter from former staff.

Posted on 18 June 2021 | 4:39 pm

Cannes Lions 2021 live blog: all the award winners and festival news

Campaign shares all the latest updates from the International Festival of Creativity here.

Posted on 18 June 2021 | 3:55 pm

Hearst UK study finds positive storytelling can boost moods

The study was conducted in partnership with Bournemouth University.

Posted on 18 June 2021 | 3:25 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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