Campaign Insight

Is British Airways losing altitude?

Brands can’t afford to lose out to competition because they didn’t make the most of data and insights about their customers. 

For brands to retain customers, they must understand their mindset, then work out how best to reach and entice them – or adapt. Using British Airways as a case study, this report, in partnership with YouGov, reveals how intimate knowledge about a specific type of customer can help win back loyalty and brand love.

To learn more about how YouGov use your personal information, please see their Privacy Policy.

Campaign News

TikTok urges brands to ‘stop making ads and start making TikToks’ with suite of new creative tools

New features include TikTok Creator Marketplace, a Branded Content Toggle and Reach & Frequency buying option.

Posted on 28 September 2021 | 3:58 pm

Tim Pearson departs as Sky Media boss in shock move

He only joined Sky from Omnicom in March.

Posted on 28 September 2021 | 1:49 pm

Bayer consolidates global $800m media account into MediaCom

WPP agency picks up key markets from rivals PHD and Dentsu.

Posted on 28 September 2021 | 1:16 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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