Campaign Insight

Influencer marketing – the new culture creators

Influencer events are increasingly being used by brands as an effective marketing tool. They are unique in their ability to forge genuine connections between a brand and an audience. When this connection is made, the brand can integrate itself into the ‘New Culture’. 

In London, new and exciting showcases are popping up each week and brands are beginning to see the value. That’s why Campaign, xPure and XYZ have put together this report. Drawing on research, we want to find out who is attending these events, and what do ‘influencers’ think the purpose of them is? We’ll look at how marketers can tap into these influencers as well as those who aspire to be part of their community.

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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