How to find, understand and reach your customers online
In this competitive data-driven landscape, to find, reach and communicate effectively with your online audience is a challenge for many marketers. This webcast delves into how you can truly know and understand your audience.
Strategy
Customer experience
Personalisation
Big data
As consumers expect personalisation and a seamless end-to-end journey, the pressure is on for brands to get the customer experience right.
There are a myriad of channels available to marketers, for which data enables accurately targeted marketing campaigns built on rich and powerful insights. However, the data driving these channels needs to be of sufficient quality to maximise reach.
Tune into this webinar, hosted in partnership with Experian, and we will uncover:
- How to utilise first and third party data to better understand existing and potential customers
- How to successfully benchmark competitors, to help build your new audience
- The importance of measuring your audience: who they are, what they say, what they do online and offline
- How to execute a tailored and relevant marketing strategy
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Edward Craig leads commercial content across Haymarket's titles using his experience in pure editorial to marry client needs to audience-grabbing executions.
A specialist in Customer Insights/Analytics on Loyalty/Retail Customer data, previously at dunnhumby now leading a programme to roll out the next generation of Customer Management capability for Post Office.
Giles is responsible for overseeing the UK Consumer Insight team consisting of sales, marketing, client services and analyst teams. In conjunction with this, Giles is responsible for the Consumer Insight Product roadmap in the UK and implementation of the go-to-market strategy.
Giles has 15 years’ of diverse digital experience across general management, business development and product development roles. He has experience creating and selling new innovative digital products and in problem solving detailed technical and business processes to improve the quality of client facing products.
Prior to Experian Marketing Services, Giles spent over 13 years’ working within digital marketing and advertising companies. He started his career at the Daily Mail and General Trust, working in Sales and Sales Management roles.