Campaign Insight

How to make digital advertising effective again – and prove it

Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.

Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.

Download this expert report to find out how to close the gap in tracking the digital sales journey.

Campaign News

Facebook notches 56% revenue rise, but warns of iOS tailwinds

The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising.

Posted on 29 July 2021 | 1:03 pm

Dark Horses releases open source menopause policy to help break taboos

Dark Horses CEO Melissa Robertson writes policy after huge response to her recent article in Campaign.

Posted on 29 July 2021 | 10:32 am

New Commercial Arts opens Glasgow office with focus on customer experience

Move spurred by relationship with The Glasgow School of Art.

Posted on 29 July 2021 | 10:20 am

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