Campaign Insight

How to make digital advertising effective again – and prove it

Done well online advertising offers great returns – but often it isn’t accountable enough. Many advertisers remain unsatisfied with the metrics we use to measure success, which are open to misunderstanding and manipulation.

Technology has now significantly outpaced advertiser expectations – and it is now possible to make the link between any piece of digital content and the online sales outlet of the consumer’s choice.

Download this expert report to find out how to close the gap in tracking the digital sales journey.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

H&M offers free men's suit hire to boost confidence for job interviews

The initiative was co-created by Uncommon.

Posted on 16 April 2021 | 2:23 pm

EE hosts celebrity AR foosball tournament at Wembley Stadium

Gareth Southgate, Yungen and Fara Williams will compete.

Posted on 16 April 2021 | 11:36 am

BLM protests 'erased' in voter registration push

Ad by Saatchis warns racial justice protests could all be for nothing.

Posted on 16 April 2021 | 11:13 am

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