Campaign Insight

How consumers use reviews today

Consumers are switched on. They know how to shop around and are engaging with reviews more than ever before, to make vital purchasing decisions.

That’s why Trustpilot conducted a research study to understand how online shoppers interact with reviews. They surveyed more than 1000 customers about the importance of reading, writing and trusting online reviews. 

A total 89% of people said they read reviews at least ‘sometimes’ when they shop. Since the majority of consumers are seeking reviews to help inform their purchase decisions, Campaign in partnership with Trustpilot explore which factors consumers consider most important. 

Campaign News

Media Week Awards 2021: Last chance to view shortlist ahead of big night

The Media Week Awards takes place tomorrow evening (21 October) - have a final look at the shortlist before the winners are announced.

Posted on 20 October 2021 | 7:57 pm

Burger King launches tasty, garnish-printed shirt with new work by BBH

The garment is designed to hide any spillages from eating the chain’s messy burgers.

Posted on 20 October 2021 | 3:42 pm

Graham Bednash leaves Google for job at health tech company Abcam

Bednash joined the tech giant in 2013 from R/GA London.

Posted on 20 October 2021 | 2:17 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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