Campaign Insight

The performance advertiser's guide to Instagram

Instagram has quickly become a key player in online advertising, with over half a billion mobile users and 200,000 active advertisers.

This guide, created in partnership with AdRoll, will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, it will offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

Download now and learn:

  • Guidelines for Instagram ad formats
  • Essential tips for Instagram advertising success
  • How to track the performance of your campaigns
  • How other companies have used Instagram to grow their business
  • And more!

Campaign News

BrewDog CEO: 'I’m sorry for the pain… and PR mistakes that were detrimental to our culture'

James Watt apologised following open letter from former staff.

Posted on 18 June 2021 | 4:39 pm

Cannes Lions 2021 live blog: all the award winners and festival news

Campaign shares all the latest updates from the International Festival of Creativity here.

Posted on 18 June 2021 | 3:55 pm

Hearst UK study finds positive storytelling can boost moods

The study was conducted in partnership with Bournemouth University.

Posted on 18 June 2021 | 3:25 pm

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