Campaign Insight

Future-proofing the PR Department

Comms professionals face a changing PR landscape, with new channels of communication, new technologies and new techniques to learn.

  • 76% of PRs are now working more closely with the social and digital teams.
  • 90% of B2B buyers chose the winning vendor based on content that built a business case

We need to future-proof the PR department, learning new skillets and building new structures to reflect the new environment in which PRs operate.

Find out:

  • Why content is the silver bullet for PR.
  • The practical steps PR departments can take to change their approach, behaviours and actions.
  • The skills you need to thrive as PR extends its reach into the marketing mix.

Campaign News

War Child to host five-week Twitch gaming stream to raise funds

Specialist games agency Diva will be kicking off the festival.

Posted on 22 October 2021 | 2:20 pm

LV= appoints Mindshare to media planning and buying account

The Allianz insurance brand is considered an attractive medium-sized account.

Posted on 22 October 2021 | 1:52 pm

In pictures: Media Week Awards 2021

Check out the highlights of last night's ceremony.

Posted on 22 October 2021 | 11:58 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

share