Campaign Insight

Future-proofing the PR Department

Comms professionals face a changing PR landscape, with new channels of communication, new technologies and new techniques to learn.

  • 76% of PRs are now working more closely with the social and digital teams.
  • 90% of B2B buyers chose the winning vendor based on content that built a business case

We need to future-proof the PR department, learning new skillets and building new structures to reflect the new environment in which PRs operate.

Find out:

  • Why content is the silver bullet for PR.
  • The practical steps PR departments can take to change their approach, behaviours and actions.
  • The skills you need to thrive as PR extends its reach into the marketing mix.

Campaign News

New Commercial Arts opens Glasgow office with focus on customer experience

Move spurred by relationship with The Glasgow School of Art.

Posted on 29 July 2021 | 10:20 am

All media set for double-digit growth in record-breaking year for UK ad market

AA/Warc Expenditure Report paints a highly positive picture of the future for UK ad sector.

Posted on 28 July 2021 | 7:52 pm

How Tulipán turned the Olympics no-sex policy into a brand campaign

The sexual care brand capitalized on the policy by offering Olympic athletes a self-pleasure kit.

Posted on 28 July 2021 | 3:42 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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