Campaign Insight

Fashion content that demands attention

Creating content that cuts through in the competitive fashion and retail landscape is a huge challenge.

The emergence of new bloggers, the rise of mobile and the growing popularity of Instagram and other social channels mean it’s never been easier for fashion fans to post content. This makes the need for retailers to stand-out greater than ever. How can you create valuable content that delights audiences?

This expert report in partnership with Big Group will take an indepth look at the trends in retail including:

  • Virtual reality video
  • Mini animations and gifs
  • Brand collaborations
  • And what the future holds for content marketing in the fashion retail space.

Campaign News

Media Week Awards 2021: Last chance to view shortlist ahead of big night

The Media Week Awards takes place tomorrow evening (21 October) - have a final look at the shortlist before the winners are announced.

Posted on 20 October 2021 | 7:57 pm

Burger King launches tasty, garnish-printed shirt with new work by BBH

The garment is designed to hide any spillages from eating the chain’s messy burgers.

Posted on 20 October 2021 | 3:42 pm

Graham Bednash leaves Google for job at health tech company Abcam

Bednash joined the tech giant in 2013 from R/GA London.

Posted on 20 October 2021 | 2:17 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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