Campaign Insight

Exploring your digital marketing strategy

Marketers are confronted with an increasingly complex and constantly shifting digital marketing landscape. Much is written about the challenges and opportunities this presents, but less is known about how these challenges and opportunities are actually shaping strategies within the business.

With 2016 now well under way, Campaign Insight wanted to identify what priorities marketers have set themselves to achieve their digital marketing goals this year and ascertain the challenges they are encountering along the way.

To find out, we surveyed marketing professionals from a variety of disciplines across the globe. This report, in partnership with Salesforce, reveals our findings and offers insight into the current state of the industry.

Campaign News

BrewDog CEO: 'I’m sorry for the pain… and PR mistakes that were detrimental to our culture'

James Watt apologised following open letter from former staff.

Posted on 18 June 2021 | 4:39 pm

Cannes Lions 2021 live blog: all the award winners and festival news

Campaign shares all the latest updates from the International Festival of Creativity here.

Posted on 18 June 2021 | 3:55 pm

Hearst UK study finds positive storytelling can boost moods

The study was conducted in partnership with Bournemouth University.

Posted on 18 June 2021 | 3:25 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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