Campaign Insight

Beyond personalisation - the modern customer journey

Personalisation is evolving. As marketers, we know that the more targeted and personal we can get with messaging, the better we can convert prospects, but moving beyond the tried-and-tested personalised e-mail greetings and product recommendations still remains a challenging feat.

Marketers have access to more information about customers and prospects than ever before, and more ways to reach them too, yet simply having the capabilities to implement personalisation’s potential.

In partnership with Salesforce Marketing Cloud, Campaign Insight hosted a webinar to discuss what opportunities and challenges today’s innovations and tomorrow’s trends might present for marketers looking to create better, more personalised user experiences. This report examines those opportunities and challenges and explores how marketers can approach personalisation more successfully.

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