Campaign Insight

Beyond personalisation - the modern customer journey

Personalisation is evolving. As marketers, we know that the more targeted and personal we can get with messaging, the better we can convert prospects, but moving beyond the tried-and-tested personalised e-mail greetings and product recommendations still remains a challenging feat.

Marketers have access to more information about customers and prospects than ever before, and more ways to reach them too, yet simply having the capabilities to implement personalisation’s potential.

In partnership with Salesforce Marketing Cloud, Campaign Insight hosted a webinar to discuss what opportunities and challenges today’s innovations and tomorrow’s trends might present for marketers looking to create better, more personalised user experiences. This report examines those opportunities and challenges and explores how marketers can approach personalisation more successfully.

Campaign News

New Commercial Arts opens Glasgow office with focus on customer experience

Move spurred by relationship with The Glasgow School of Art.

Posted on 29 July 2021 | 10:20 am

All media set for double-digit growth in record-breaking year for UK ad market

AA/Warc Expenditure Report paints a highly positive picture of the future for UK ad sector.

Posted on 28 July 2021 | 7:52 pm

How Tulipán turned the Olympics no-sex policy into a brand campaign

The sexual care brand capitalized on the policy by offering Olympic athletes a self-pleasure kit.

Posted on 28 July 2021 | 3:42 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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