Consumer behaviour

Are you using consumer research to its full potential?

How important is consumer research to your business? Are you taking the time to carry out your research thoroughly? And how effective are you at putting your results into action?

Campaign and Attest surveyed 100 marketing and insight professionals and uncovered some eye-opening results.

We share our findings in this expert report, to help you discover why consumer research is key to bridging the gap between where your business wants to be and where you are.

Topics

Agencies Agency Finance Agency Management Analytics B2B Big data Consumer behaviour Content marketing Creativity Crisis comms Customer experience Digital trends Email marketing Feedback & Reviews Human resources Management Systems Mobile Personalisation Planning Programmatic Project Management Public relations Resource Management Retail Search Social media Storytelling Strategy The internet of things UGC Viewability

June 29th, 2017, 3 pm BST

Quality v ROI: the social media marketer’s greatest challenge

Strategy Digital trends Consumer behaviour Social media Content marketing

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality.

Moses Velasco Chief Product Evangelist, Socialbakers
Edward Craig Head of Content Labs, Haymarket Media
Dan Di Federico Global Head of Social Media, Philips

Tweets by Campaignmag

Campaign News

Government makes call for personal responsibility in powerful Covid ad

Campaign asks public to look Covid patients and frontline workers 'in the eyes and tell them you are doing all you can to stop the spread of Covid-19'.

Posted on 22 January 2021 | 4:45 pm

Government pulls ad that states joggers are 'highly likely to have Covid-19'

Cabinet Office has told the ASA the disputed claim will not be repeated.

Posted on 22 January 2021 | 3:23 pm

Wavemaker on alert as Purplebricks reviews media

Agency has held account since 2018.

Posted on 22 January 2021 | 2:16 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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