Consumer behaviour

Are you using consumer research to its full potential?

How important is consumer research to your business? Are you taking the time to carry out your research thoroughly? And how effective are you at putting your results into action?

Campaign and Attest surveyed 100 marketing and insight professionals and uncovered some eye-opening results.

We share our findings in this expert report, to help you discover why consumer research is key to bridging the gap between where your business wants to be and where you are.

Topics

Agencies Agency Finance Agency Management Analytics B2B Big data Consumer behaviour Content marketing Creativity Crisis comms Customer experience Digital trends Email marketing Feedback & Reviews Human resources Management Systems Mobile Personalisation Planning Programmatic Project Management Public relations Resource Management Retail Search Social media Storytelling Strategy The internet of things UGC Viewability

Tweets by Campaignmag

Campaign News

Burger King launches tasty, garnish-printed shirt with new work by BBH

The garment is designed to hide any spillages from eating the chain’s messy burgers.

Posted on 20 October 2021 | 3:42 pm

Graham Bednash leaves Google for job at health tech company Abcam

Bednash joined the tech giant in 2013 from R/GA London.

Posted on 20 October 2021 | 2:17 pm

Lucozade hula-hooping pop-up brings energetic TV spot to life

Visitors can exchange energy for Lucozade products.

Posted on 20 October 2021 | 11:03 am

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Haymarket Media Group, publishers of Campaign Insight, takes your privacy seriously.

Learn more about how we use your information when accessing sponsored content.

Our Business brands would like to keep you updated by email and phone with information and opportunities which we hope will help you in your work.

We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

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Are you using consumer research to its full potential?

Topics

Campaign News

Burger King launches tasty, garnish-printed shirt with new work by BBH

Graham Bednash leaves Google for job at health tech company Abcam

Lucozade hula-hooping pop-up brings energetic TV spot to life

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