Campaign Insight

Ad-Apocalypse: Why Brands Won't Survive Without Interactive Experiences

Ad fraud, boring formats, click chasing, ad blocking. More than ever, brands need to turn consumer indifference into engagement. But how do you make your messaging go further when budgets and attention spans are getting shorter?

By weaving technology and data through marketing, brands are delivering consumers with interactive, highly visual experiences that get results. With practical solutions for every digital touchpoint, this report intends to jump start your brand's efforts to increase meaningful engagement and create direct interactions with consumers.

Campaign News

War Child to host five-week Twitch gaming stream to raise funds

Specialist games agency Diva will be kicking off the festival.

Posted on 22 October 2021 | 2:20 pm

LV= appoints Mindshare to media planning and buying account

The Allianz insurance brand is considered an attractive medium-sized account.

Posted on 22 October 2021 | 1:52 pm

In pictures: Media Week Awards 2021

Check out the highlights of last night's ceremony.

Posted on 22 October 2021 | 11:58 am

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