Campaign Insight

A guide to video's new frontier: 360-degree video and virtual reality

Immersive video is in its infancy but growing rapidly. There are already one million 360-degree videos on Facebook, while there are an increasing amount of virtual reality headsets entering the market and bringing down barriers to entry.

As immersive video teeters on the brink of turning mainstream, Campaign and 360-degree video content and tech company Blend Media have partnered to survey the industry about their usage and views of 360° video and VR.

This report reveals the key results and seeks to:

  • Unpack the interest and appetite for immersive video

  • Explore any concerns and challenges that are holding the industry back from the exciting possibilities of the new format.

  • Offer tips on how to make immersive video work for you 

Campaign News

New Commercial Arts opens Glasgow office with focus on customer experience

Move spurred by relationship with The Glasgow School of Art.

Posted on 29 July 2021 | 10:20 am

All media set for double-digit growth in record-breaking year for UK ad market

AA/Warc Expenditure Report paints a highly positive picture of the future for UK ad sector.

Posted on 28 July 2021 | 7:52 pm

How Tulipán turned the Olympics no-sex policy into a brand campaign

The sexual care brand capitalized on the policy by offering Olympic athletes a self-pleasure kit.

Posted on 28 July 2021 | 3:42 pm

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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