Campaign Insight

A brand's guide to selling direct

Customer expectations are constantly increasing – this is not breaking news. They demand a seamless experience and they want to engage with the brands they love beyond the product on offer. Social gave a voice to the brand. It made brands more human, and now, they have an opportunity to sell direct and provide better, richer experiences for customers.

Nearly half of all branded manufacturers sell at least some products directly to consumers from their own website. Brands are the product source and therefore in a unique position in the world of e-commerce. It makes sense.

But, selling directly to consumers doesn’t mean a brand is providing a better experience. Insight is needed, customer strategy and understanding is vital and the right culture is fundamental to the success of going direct.

Recently, Campaign in partnership with ChannelAdvisor surveyed more than 100 marketers to discover their e-commerce challenges and ran a webinar to uncover the findings. This whitepaper looks at the findings in more detail the best ways to approach selling direct.

Campaign News

War Child to host five-week Twitch gaming stream to raise funds

Specialist games agency Diva will be kicking off the festival.

Posted on 22 October 2021 | 2:20 pm

LV= appoints Mindshare to media planning and buying account

The Allianz insurance brand is considered an attractive medium-sized account.

Posted on 22 October 2021 | 1:52 pm

In pictures: Media Week Awards 2021

Check out the highlights of last night's ceremony.

Posted on 22 October 2021 | 11:58 am

Would you like to get involved with Campaign Insight?

You can view our Media pack here

Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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