Campaign Insight

8 steps to Brand Nirvana

Many brands still make their consumers feel like they are being treated transactionally rather than cared about as a person. Through a variety of research techniques, Karmarama have identified the eight steps necessary to get to a more empathetic, near transcendental state that we’ve called “Brand Nirvana”. Download this expert report for a guide to elevate your thinking, your brand and its performance… because the customer is dead, so long live the human being.

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Greenpeace wastes Boris in comedy ad

“Wasteminster” draws attention to Greenpeace’s call for a ban on plastic waste exports

Posted on 18 May 2021 | 5:41 pm

Britvic CMO: 12 to 18-month planning cycles are now irrelevant

CMOs from Bacardi, Britvic, Trinny London and Vodafone Smart Tech reflect on the challenges and positive implications of 15 months of pandemic marketing.

Posted on 18 May 2021 | 4:22 pm

Home Office and C4 short film series profiles cops that don’t fit the straight, white mould

Campaign will run across broadcaster's linear, digital and social channels.

Posted on 18 May 2021 | 3:49 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com

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