Campaign Insight

8 steps to Brand Nirvana Consumer behaviour Content marketing

8 steps to Brand Nirvana

Many brands still make their consumers feel like they are being treated transactionally rather than cared about as a person. Through a variety of research techniques, Karmarama have identified the eight steps necessary to get to a more empathetic, near transcendental state that we’ve called “Brand Nirvana”. Download this expert report for a guide to elevate your thinking, your brand and its performance… because the customer is dead, so long live the human being.

Quality v ROI: the social media marketer’s greatest challenge

Quality v ROI: the social media marketer’s greatest challenge

Social media Content marketing Strategy Digital trends Consumer behaviour

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

Government makes call for personal responsibility in powerful Covid ad

Campaign asks public to look Covid patients and frontline workers 'in the eyes and tell them you are doing all you can to stop the spread of Covid-19'.

Posted on 22 January 2021 | 4:45 pm

Government pulls ad that states joggers are 'highly likely to have Covid-19'

Cabinet Office has told the ASA the disputed claim will not be repeated.

Posted on 22 January 2021 | 3:23 pm

Wavemaker on alert as Purplebricks reviews media

Agency has held account since 2018.

Posted on 22 January 2021 | 2:16 pm

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com
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