Campaign Insight

8 steps to Brand Nirvana Content marketing Consumer behaviour

8 steps to Brand Nirvana

Many brands still make their consumers feel like they are being treated transactionally rather than cared about as a person. Through a variety of research techniques, Karmarama have identified the eight steps necessary to get to a more empathetic, near transcendental state that we’ve called “Brand Nirvana”. Download this expert report for a guide to elevate your thinking, your brand and its performance… because the customer is dead, so long live the human being.

Quality v ROI: the social media marketer’s greatest challenge

Quality v ROI: the social media marketer’s greatest challenge

Strategy Digital trends Consumer behaviour Social media Content marketing

What are the biggest problems marketers face when it comes to creating effective social media content - and getting ROI? Tune in to learn the answer to this question and discover the importance of content quality. 

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    Moses Velasco Chief Product Evangelist, Socialbakers
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    Edward Craig Head of Content Labs, Haymarket Media
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    Dan Di Federico Global Head of Social Media, Philips

Campaign News

H&M offers free men's suit hire to boost confidence for job interviews

The initiative was co-created by Uncommon.

Posted on 16 April 2021 | 2:23 pm

EE hosts celebrity AR foosball tournament at Wembley Stadium

Gareth Southgate, Yungen and Fara Williams will compete.

Posted on 16 April 2021 | 11:36 am

BLM protests 'erased' in voter registration push

Ad by Saatchis warns racial justice protests could all be for nothing.

Posted on 16 April 2021 | 11:13 am

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Or if you’d like to have a good old conversation with a human being, feel free to get in touch with Andy McArthur on +44 (0) 208 267 8074;or email him at Andrew.McArthur@haymarket.com
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