Campaign Insight

8 steps to Brand Nirvana

Many brands still make their consumers feel like they are being treated transactionally rather than cared about as a person. Through a variety of research techniques, Karmarama have identified the eight steps necessary to get to a more empathetic, near transcendental state that we’ve called “Brand Nirvana”. Download this expert report for a guide to elevate your thinking, your brand and its performance… because the customer is dead, so long live the human being.

Campaign News

TikTok urges brands to ‘stop making ads and start making TikToks’ with suite of new creative tools

New features include TikTok Creator Marketplace, a Branded Content Toggle and Reach & Frequency buying option.

Posted on 28 September 2021 | 3:58 pm

ASA censures influencer and unresponsive 'Hollyoaks' star Jennifer Metcalfe

An ad for Hair Cybele on her social media promoted a discount without sufficiently disclosing it was an ad.

Posted on 28 September 2021 | 1:59 pm

Tim Pearson departs as Sky Media boss in shock move

He only joined Sky from Omnicom in March.

Posted on 28 September 2021 | 1:49 pm

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